Robert wanted a website for his poker school. He had been running courses for years but had never considered that a web presence might benefit his school.
He came to see us and we talked with him about his goals were and how a website fully search engine optimized with social media integration and using tried and tested internet marketing techniques could help him reach those goals.
The first step was to use keyword research to acquire an appropriate and valuable domain name for the site. We then worked with Robert to come up with an overall design and aesthetic feel to his website that would be appropriate. We looked at fonts that would match what the website would be selling, researched a colour theme and also sourced stock images that would fit nicely into the website.
The next step was to help Robert generate content for his website. We talked with Robert about his business and what it was he did and helped him to create an about page explaining his background and what the service that he was selling was. Then we created appropriate pages that would be needed in order to ensure that the website could be a success.
We then helped him to create a Facebook and Twitter which we then integrated into the site. Robert also benefitted from us giving him advice about how to use Facebook and Twitter and an overall strategy that could help him grow his business.
Robert was very happy with the website and felt that it was designed and structured very well and was also very happy that with the content management system that we put in place he would be able to easily update the website to ensure that all of the information regarding course dates and availability was always up to date.
The school is now running courses every month and Robert also has an agreement in place to run a deal with a national daily deals site.